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VAH THAI

華泰食館始創於1988年至今,是伴隨著幾代澳門人成長的餐廳。作為澳門首間引入泰國經典小吃船面的餐廳,餐廳老闆也因應澳門人的飲食文化研究了自己獨特的船面配方和秘製調料。這個設計項目中我們希望強調中泰文化的融合以及30多年的餐廳歷史故事,融入澳門濃濃的人情味和街坊情誼。

 

插畫主要圍繞餐廳經典的新鮮食材和招牌船面的特點而創作,配合記載餐廳創始人的一些故事的排版設計。字體方面,品牌字體設計是特別結合了中泰文化融合的特色而設計,另外亦做了大量資料調查80年代澳門和泰國餐廳的常用的字體而選用了相近字體作為品牌字體使用。

 

最後選用80年代興起的Risograph印刷印製品牌海報,展現食館歷史文化的同時呈現傳統的新延續。

 

VAHTHAI Restaurant was founded in 1988 and has grown up with generations of Macau people since then. As the first restaurant in Macau to introduce the classic Thai snack boat noodles, the owner has developed his own unique boat noodle recipe and secret seasoning in response to the food culture of the Macau people. In this design project, we wanted to emphasize the fusion of Chinese and Thai cultures and the story of the restaurant's 30 years of history, incorporating the strong human and neighborhood ties of Macau.

 

The illustrations were created around the classic fresh ingredients and signature boat noodles of the restaurant, together with a typography that documented some of the stories of the founder of the restaurant. In terms of font, the brand font design especially combines the characteristics of Chinese and Thai cultural fusion. In addition, we did a lot of research on the fonts commonly used in Macau and Thai restaurants in the 80s, and selected similar fonts. 

 

Finally, we chose Risograph printing, which was popular in the 80s, to print the brand posters, showing the history and culture of the restaurant while presenting a new continuation of the tradition.

Client VAH THAI
Year 2021
ART DIRECTOR Kun Lam / Dan Ferreira
DESIGNER Kun Lam / Dan Ferreira
ILLUSTRATOR Kun Lam
PHOTOGRAPHY Zero Yeung
Scope Packaging design, Visual Identity