The world’s first ACG Base Camp has officially landed at Beijing Sanlitun Taikoo Li. Taking this as a new starting point, we have designed a series of shopping bags for this city store, integrating China’s wild outdoor landscapes and native wildlife into ACG’s signature grid system. Each graphic corresponds to the three core areas—trail running, hiking, and outdoor exploration—creating a visual dialogue between rational grids and untamed nature. The bags not only carry gear but also convey the ACG manifesto: “Return to the heart of exploration.” From the city as a point of departure, we venture into the wild, coexisting with all living things.
| Client | ACG |
| Year | 2026 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Xie ZhuoJun |
| Scope | Packaging design, Print, Visual Identity |
The world’s first ACG Base Camp has officially landed at Beijing Sanlitun Taikoo Li. Taking this as a new starting point, we have designed a series of shopping bags for this city store, integrating China’s wild outdoor landscapes and native wildlife into ACG’s signature grid system. Each graphic corresponds to the three core areas—trail running, hiking, and outdoor exploration—creating a visual dialogue between rational grids and untamed nature. The bags not only carry gear but also convey the ACG manifesto: “Return to the heart of exploration.” From the city as a point of departure, we venture into the wild, coexisting with all living things.
